Toxic social media is like a bad relationship.
It wears down your sense of self, while convincing you that it’s normal. Bluesky, an open source social media platform, is your chance to start fresh. A place to rediscover freedom, trust and connection on your terms.
Bluesky is the bright side of social media.
OOH
We’ll place Bluesky ads near subway stations, train platforms, and bus stops where commuters tend to scroll aimlessly while waiting to get home.
ACTIVATION
Bluesky’s website is getting an upgrade - Extra Light mode. Users will be able to toggle between Light mode and Extra Light mode.
Post like nobody’s watching.
Bluesky will place branded photobooths across cities in high-traffic areas and nightlife spots.
Scan your Bluesky profile’s QR code before snapping some pics, and the photo strips will instantly upload to your Bluesky Flashes account, completely unedited. No reviews, no edits, no filters.
STUNT
Bluesky will place ads on Tiktok/Instagram to break up the usual stream of ads users see with calming and nostalgic imagery.
SOCIAL
